October 24, 2007
@ 10:57 AM
I received a number of inquires regarding PaperLnx following the help we rendered to Yediot in enhancing the quality of the video of Yitzhak Rabin's assassination (The link is to a site in Hebrew).

Our business is not video enhancement per se. What we do is use this and other similar proprietary technologies to provide a form of visual search for pictures taken on mobile phone cameras. "surfing" on a mobile phone is not a good user experience, typing URLs and search terms is cumbersome and lengthy. Using this image understanding capabilities we enable end-users to get at the relevant multi-media content for the object they are interested in (the object in the picture taken). This type of application are called "physical world connection" solutions. Naturally we are not alone in this space, but think that the technology we have gives us a competitive edge in the robustness of  our solution.

We are now at the stage where we the technology is pretty solid and we "only" need to turn this into a product, which is as I mentioned in another post, why we are looking for a few good men (and/or women) to join us.



 
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