Finally, I've quit my current position - to take a new job as VP R&D at (what I think is) a very promising start-up called PaperLnx.
 
In a nutshell we are going to build few solution in the "physical world connection". What's "phisical world connection" you ask? Well, here's a nice definition from "The Pondering Primate":

"When a display was added to the first mobile phone, a new media was created. Since then, Internet connection and a camera have been added that have created a new way to interact with the physical world.

Soon speech recognition will allow an additional way to browse the physical world too.

Every physical object will have a physical world hyperlink

That means every physical object will allow connection to a designated website and the mobile phone with it's psychical world browser will be able to surf the "real world", the physical one."

As can be expected from the "long tail" curve we are not alone in this space (the link above has a nice list of other companies).  However I think we have a competative edge... :)

Incidentally, I am looking for "a few good men" (or women) to join us. We need both developer and QA positions:

Senior Server Developer

We are looking for a highly motivated, resourceful and intelligent developer. Good interpersonal and communication skills will be very appreciated. A Team player. Broad thinking and problem solving capabilities are also desired.

• At least 5 years of server side development with thorough understanding of Object Oriented principled and  understanding of architectural styles and design patterns.
• Experience in multithreading and in distributed systems.
• .NET/Ruby experience
• Integration with C++ components
• Experience with O/R Mappers such as nHibernate/ActiveRecord etc.
• Video processing experience/ familiarity with video related protocols (H.324m, H.323 etc.)  a plus
• Mobile Internet backend development a big advantage
• Understanding of architectural constraints (security, availability, scalability etc.) for internet scale platforms a big advantage
• Team leading skills – an advantage.

Senior Web Developer

We are looking for a highly motivated, resourceful and intelligent developer. Good interpersonal and communication skills will be very appreciated. A Team player. Broad thinking and problem solving capabilities are also desired.

• 3 years web development experience is a must, 5+ years experience a big plus.
• Experience with web-related technologies Javascript, HTML, CSS, AJAX
• .Net/Ruby experience.
• Understanding of Object Oriented principles and REST architectural style.
• Experience with web MVC frameworks like MonoRail/RoR
• Experience with O/R Mappers such as nHibernate/ActiveRecord etc.
• Familiarity with SQL 2005/mySQL. Knowledge of SQL an advantage. 
• OLAP, datamart experience an advantage
•  Team leading skills – an advantage.

QA Person

We are looking for a highly motivated, creative and intelligent QA person. Good interpersonal and communication skills will be very appreciated. A Team player.

• Experience testing WEB  applications.
• 
  
• -Testing creativity. Understanding of Test related methodologies
• -Experience designing and controlling all the stages of the project's life cycle.
• -Experience with test environments such as FIT, FITNESSE or at least other automated tools- advantage.
• -Knowledge of SQL an advantage.
• -Dot-Net/Ruby/Python/Powershell - advantage.
• - Cellular web testing experience a big advantage
• -At least 2 years experience in the field

If you think you qualify, located in Israel and you are interested in changing  the world :), you can send your CV to me